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Research papers

The case of the elusive insight

Detective fiction offers a powerful framework for researchers to borrow from, not just as a source of inspiration but also as a way of thinking about our role as 'problem solvers', a reminder of the essentials of the insighting process from problem...

Catalogue: Consumer Insights 2007
Authors: Achala Srivatsa, Shashikala Raj
Company: Nielsen
May 7, 2007
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Citation

Srivatsa and Raj (2007a, May 07). The case of the elusive insight. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-case-of-the-elusive-insight


Research papers

From inspiration to the shopping cart

Successful NPD is one of the foremost challenges that the marketing fraternity grapples with today. Always an uncertain territory, it has become even more of a battle in the present context, with a fatigued consumer overloaded with sameness. An...

Catalogue: Qualitative 2006
Authors: Shashikala Raj, Anjali Puri
Company: Nielsen
October 8, 2006
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Citation

Raj and Puri (2006a, October 08). From inspiration to the shopping cart. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-inspiration-to-the-shopping-cart


Research papers

Igniting innovation in researchers

Innovation and differentiation are the buzzwords in any client organization - and if market research is looked upon as lacking the ability to provide creative solutions - or, even worse, as killing the creative spark - then we as an industry are in a...

Catalogue: Congress 2005: Making A Difference
Authors: Shashikala Raj, Anjali Puri, Tara Prabhakar
Company: Nielsen
September 21, 2005
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Citation

Raj, Puri and Prabhakar (2005a, September 21). Igniting innovation in researchers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/igniting-innovation-in-researchers